A career community

KODA was an online community that helped organizations hire recent graduates.

With few professional connections, talented entry-level candidates were notoriously hard for recruiters to find; on KODA’s platform, hiring managers could post jobs and engage candidates in meaningful conversations.

My task? Use social media to drive traffic to KODA’s community platform.

#mondayjobs

Here’s how it worked: each Monday, if a job seeker tweeted @KODAus their dream job, years of experience, and location, someone at KODA would job search for them, responding with a personalized job recommendation.

The concept was simple, but in an online world filled with impersonal job boards, this personal act was disruptive.

No other job site was doing this.

Job seekers were thrilled, and soon we were fielding hundreds of requests.

Recruiters were excited, too.

Recruiters now had a live feed of hundreds of candidates for their hard-to-fill entry level jobs.

KODA was providing value to both recruiters and job seekers, serving as the essential bridge between the two.

Recruiters started sharing our campaign and, then, responding with their own personal recommendations, with our brand at the center of the conversation.

#mondayjobs went viral

Growth: We averaged 200 new daily twitter followers matching the exact profile of our target audience.

Traffic: The campaign contributed to 30% growth in site traffic.

Buzz: We averaged 200 instances of engagement each day of the campaign.

Mission: We fulfilled our brand mission to connect recruiters and recent graduates in personalized conversations about jobs.