laurenmccabe.jpg

Hi There. I'm Lauren.

I'm a creative writer, marketer and yoga teacher.

Call me Mermaid.


 

Why Mermaid?

Mermaids are the dreams that sailors glimpse but never capture.

I'm no sailor.

I'm the mermaid living and being my dreams.

 
 

Work & Life

At the heart of everything I do is a passion for storytelling.

Born and raised in New Orleans, I studied English and Writing at Columbia University. I help people connect to humanity through stories.

I am also a strategic thinker, and I have worked with organizations at every growth stage to use storytelling to drive results.

Below, you’ll find projects spanning my work in writing, marketing and wellness.

I also play the piano :-) Lifelong goal: play ‘A Taste of Honey’ by James Booker.



 

My Career

For over a decade, I have worked in digital strategy, marketing, and business development for agencies, global brands and start-ups.

My passion is working with disruptive organizations that need an agile thinker with a breadth of marketing skills so they can expand rapidly.

My work experience encompasses brand & content strategy, social media & influencer marketing, community & grassroots marketing, business development & sales.

As these disciplines blend together, the best organizations have an integrated approach to marketing.

I bring the integrated approach.